McDONALD'S CORPORATE SOCIAL RESPONSIBILTIY
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McDonald’s Celebrates Ronald McDonald House Charities 35th Anniversary

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2008 CR Report

Serving our communities … both big and small

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Kids playing soccer

 

World Children’s Day, McDonald’s worldwide annual fundraiser, helps to raise millions of dollars each year for Ronald McDonald House Charities and other children’s causes.

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Through the Olympic Champion Crew and McDonald’s Champion Kids programs, McDonald’s brought crew members and kids from around the world to Beijing, China to experience the 2008 Olympic Games.

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Giving back to our communities

From the beginning, it’s been one of our core values. We take seriously the responsibilities that come with being a leader and look to leverage our size, scope and resources to help make the world a better place.

For McDonald’s, giving back comes in many shapes and sizes. It can be a franchisee sponsoring his/her local youth athletic team. It may bring to mind our well-known support of Ronald McDonald House Charities. Or it can involve Olympic sponsorship and feeding the athletes.

Whatever the shape it takes, the intent remains the same – to make a positive difference in the lives of our customers and the communities where we operate.

 Community Support: McDonalds Framework