All nine of McDonald’s largest markets have a fruit and/or vegetable option for Happy Meals such as fruit bags, cherry tomatoes, corn cups and Apple Dippers.
Nutrition information on our products is available to customers in all of our major markets on in-store brochures, company websites and other innovative means.
In 2008, McDonald’s introduced a revised set of Children’s Global Marketing Guidelines to further unify us around a common set of principles for responsible marketing to children.
Committed to the well-being of our customers
There is increasing concern about obesity rates and related risks to well-being among consumers, governments and NGOs, and health and nutrition experts. We take these issues seriously, and we are working to do what we can as a company to positively influence the situation.
We know our customers are counting on us to meet their expectations in three main areas, so that’s where we’re focused:
High-Quality Choices - Continue to develop high quality menu offerings that provide our customers with a range of choices that meet their needs and preferences and that fit in a balanced diet.
Consumer-Friendly Nutrition Information - Enable consumers to make the right decisions - continuing to provide even easier access to nutrition infromation
Communicate Responsibly - Continue to refine our marketing and communication practices, particularly to children
Engaging with the experts – McDonald’s Global Advisory Council (GAC)
We know we cannot address these issues alone. In 2004, we established the GAC – an international team of independent experts – to provide us with expert guidance on our approach to nutrition and well-being.