McDonald's Seeks All-American Achievers
October 14, 2008
McDonald's recently unveiled a new, in-school achievement program, McDonald's All American Achievers, an opportunity for teachers nationwide to celebrate their top-performing students. With the support of "CSI: NY" star Hill Harper, McDonald's will launch All American Achievers as an interactive program that not only motivates 7th and 8th graders to excel academically, but also encourages character development and community service.
Teachers can find entry materials at http://www.365black.com/. Students are eligible to become an All American Achiever through submitting an expository essay, written by the student and submitted by his or her teacher, answering questions about the student's academic accomplishments, extracurricular activities, and community citizenship. Teachers score and submit the classroom's essays for consideration. A panel of judges, including educators, and actor and longtime education activist Harper, will select the grand prize winners from the highest scoring essays submitted.
"It's great to see McDonald's is leading the path and shaping the next generation of leaders. We need to keep our students encouraged and motivated now so they can be prepared for the future," Harper says.
Essays will be judged by scores submitted by teachers, who will assign students points for demonstrating McDonald's All American Achiever characteristics, such as abiding by school rules and having perfect attendance as of the date of entry. The judges will select the 100 highest scoring essays from which they will identify one Grand Prize 7th grade student essay and one Grand Prize 8th grade student essay.
Entry materials are being sent directly to teachers in 19 metropolitan areas, including: Atlanta; Baltimore; Birmingham; Charlotte; Chicago; Cleveland; Dallas; Detroit; Houston; Jackson, Miss.; Los Angeles; Miami/Ft. Lauderdale; Memphis; Norfolk/Portsmouth, Va.; Orlando; Philadelphia; Raleigh/Durham; San Francisco/Oakland/San Jose and St. Louis.
Entries are due December 8. Winners will be announced on or about January 30, 2009, and Grand Prize winners will receive a $500 American Express gift card and a new laptop computer. The remaining 98 finalists will receive a $250 gift card. Teachers who submit the winning essay will receive $500 to purchase supplies for their classroom and the winners' corresponding schools each receive a $2,000 check.
"The All American Achievers program gives McDonald's a unique opportunity to celebrate the academic accomplishments of youth in the African American community, as well as acknowledge teachers for the important role they have," says Carol Sagers, director of marketing, McDonald's USA.
News
Sort by Category:
- 11/20/2009 Despite activist claims, study finds no welfare advantages to CAS
- 11/03/2009 McDonald's And Canadian Cattle Producers Debunk Persistent Internet Hoax
- 11/02/2009 McDonald's Mary Dillon Named Ad Age's No. 8 Power Player
- 10/17/2009 McDonald's Makes iPhones Top List of Most Trusted Brands
- 10/05/2009 On Paper Records Interview with Bob Langert, V.P. Corporate Social Responsibility
- 09/22/2009 Newsweek Magazine Recognizes McDonald's As one of the Greenest Big Companies in America
- 11/20/2009 Despite activist claims, study finds no welfare advantages to CAS
- 11/03/2009 McDonald's And Canadian Cattle Producers Debunk Persistent Internet Hoax
- 10/05/2009 On Paper Records Interview with Bob Langert, V.P. Corporate Social Responsibility
- 09/15/2009 McDonald's Profile
- 09/07/2009 McDonald's Returns to Baltic Cod
- 06/23/2009 McDonald's Highlights Sustainable Farming in Europe
- 10/17/2009 McDonald's Makes iPhones Top List of Most Trusted Brands
- 09/17/2009 McDonald's is one of the World's Most Valuable Brands in 2009
- 09/04/2009 McDonald's Chosen for Dow Jones Sustainability Indexes - Fifth Year as Recognized CSR Leader
- 08/20/2009 Forbes Magazine Lists the World's Most Powerful Women
- 08/17/2009 McDonald’s - A CEO's Take on Success
- 07/14/2009 McDonald's To Teach Crew Financial Skills
- 07/06/2009 McDonald’s Celebrates Ronald McDonald House Charities 35th Anniversary
- 12/04/2008 McDonald's and Visa launch America's largest employer-based financial literacy initiative
- 12/01/2008 McDonald's Owners open first charity-themed restaurant
- 11/17/2008 Power of social media networks tapped to support "Give a Hand for Ronald McDonald House Charities"
- 10/14/2008 McDonald's Seeks All-American Achievers
- 06/27/2008 McDonald's Funds $100,000 Scholarships to Four Hispanic Students
- 09/22/2009 Newsweek Magazine Recognizes McDonald's As one of the Greenest Big Companies in America
- 09/15/2009 McDonald's Featured on CNBC -TV Segment About "Going Green"
- 08/20/2009 McDonald's Cuts Waste - Focuses on Packaging
- 07/20/2009 Fast-Food Chains Eye Adding 'Green Buildings' to Their Menus
- 05/12/2009 McDonald's Releases 2009 Global Best of Green - Cast your eco-vote!
- 04/22/2009 On Arbor Day, Grab a Burger, Plant a Tree
- 11/02/2009 McDonald's Mary Dillon Named Ad Age's No. 8 Power Player
- 02/24/2009 McDonald's Makes Health Magazine Healthiest List
- 01/10/2009 At McDonald's, the Happiest Meal is Hot Profits
- 11/06/2008 McDonald's Encourages Kids to Take "One Minute to Move It"
- 10/29/2008 McDonald's releases 2008 Worldwide Corporate Responsibility Report
- 08/09/2007 McDonald's To Sponsor "Champion" Children
- 07/14/2009 McDonald's To Teach Crew Financial Skills
- 05/28/2009 McDonald’s México awarded as the Number 1 place to work
- 05/22/2009 McDonald's Sticking to the Talent Plan
- 04/14/2009 National Restaurant Association Honors McDonald's With Diversity Award
- 04/07/2009 McDonald's Commitment to Training and Opportunity
- 04/01/2009 McDonald's Singapore Recognized as 2009 Best Employer