McDonald's 2008 Corporate Responsibility Report
It all comes down to the food. That’s what McDonald’s is all about. The food we serve…how and where we serve it…the welfare of our employees and our suppliers’ employees…where the food comes from…and so much more. Running restaurants is a multi-faceted endeavor, but ultimately, it all comes back to the food.
What does “responsible food” mean? Well, it depends on your vantage point. For some, it’s all about the nutritional aspects of the food we serve. For others, our environmental footprint is a critical factor. Still others are more focused on our people practices or animal welfare standards.
McDonald’s works with a lot of internal and external stakeholders to balance a complex and sometimes competing set of ethical, social and environmental considerations. There are challenges and potential trade-offs along the way, and there is always room for improvement. But as a company, we are committed to being a brand that our customers will trust to do the right thing.
What does it take to bring responsible food to the front counter? For McDonald’s, it means working closely together with suppliers and franchisees who are equally committed to delivering safe and ethically-sourced products to our customers in 118 countries around the world. It requires a holistic approach and a commitment to continuous improvement.
We are striving toward a sustainable future - for our company and the communities in which we operate. Being a responsible company is not an end game, but a never-ending journey. And so it is with McDonald’s. Delivering responsible food – what it means and how we do it – is not just a goal, but a way of doing good business.
