When disaster strikes
When tragedy arrives, McDonald’s the McDonald’s System responds. McDonald’s employees, franchisees and suppliers mobilize to provide assistance in many forms. Over the last several years, our System has provided food and other assistance to victims of such disasters as the 9/11 tragedy in New York City, Pennsylvania and Washington D.C. in 2001, the tsunami in Southeast Asia in 2004 and the devastating hurricane season in the U.S. in 2005.
Coming to the aide of Earthquake victims in China
Our System recently mobilized to respond to another disaster - the May 12 earthquake in China. All told, McDonald's China served almost 40,000 meals to earthquake victims, relief workers, military personnel, hospitals and police and fire department officers.
In the days immediately following the earthquake, the company made 2,000 food deliveries to Deyang Hospital and to earthquake survivors in Mianyang Stadium. It announced a 1 million rmb donation to the relief efforts. And it delivered an additional 17,000 meals to hospitals that were running out of food and to front-line relief workers and army, police and fire officers, plus 15,000 meals to front-line workers throughout the region.
In addition, McDonald’s China set up several food and beverage stations adjacent to blood donation centers in the Sichuan region and displayed promotional posters in all its 930 restaurants to encourage customers to participate in the blood drive. Anyone who gave blood was offered a free sandwich and an orange juice at McDonald's.