Challenges and opportunities
We continue to look for opportunities to support the community involvement activities of our independent franchisees. As a company, McDonald’s is committed to using our scope and size to make a difference in the world, but it’s our independent franchisees who bring that commitment to life in communities around the world, each and every day. We want to do more to empower these men and women and find additional ways to lead from the center in the future.
Goals (2008-2010)
1. Facilitate and encourage volunteer activities through an online management tool
2. Increase financial and volunteer support to Ronald McDonald House Charities through communications outreach
3. Continue to increase awareness of RMHC and its core programs.
