McDONALD'S CORPORATE SOCIAL RESPONSIBILTIY
Report
Values in Practice

News

McDonald's To Teach Crew Financial Skills

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Blog

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Challenges and opportunities

Our biggest challenge is to truly live up to our commitment to our people, day-in, day-out in our busy restaurants. The food-service sector is fast paced, and McDonald’s has some of the busiest restaurants in the industry. In this type of environment, maintaining our focus on people is a business imperative. Without good people, good business results are hard to come by. It will be our people that will drive our business forward, by making that “moment of truth” at the front counter or drive thru an experience that the customer wants to repeat time and time again.

Goals (2008-2010)


1. Increase the number of Hamburger University certified restaurant managers

2. Continue to enhance the employment value proposition to drive employee engagement

3. Continue to integrate McDonald’s values into key people programs, from hiring to training to career development

 

Download 2008 Worldwide Report and Mini Book