Goals 2008-2010
Sustainable supply chain
1. Educate and communicate with our supply system about sustainability
2. Develop a comprehensive global forestry policy that will apply to all products we purchase
3. Measure environmental impacts in our supply chain
Nutrition & well-being
1. Accelerate and expand food and beverage choices for kids
2. Continue to enhance children’s well-being through programs and initiatives that provide “fun with a purpose”
3. Continue to provide useful nutrition information in ways most relevant to today’s consumers
Environmental Responsibility
1. Continue to find ways to maximize energy efficiency in our restaurants
2. Continue to integrate environmental considerations into our packaging design through rollout of our global packaging scorecard into our nine largest markets
3. Increase best practice sharing within our system to enhance the transfer and scaling of the most efficient and innovative initiatives
4. Further rollout our global forestry standards for consumer packaging, expanding into other Areas of the World, specifically the U.S. and Asia Pacific, Middle East, and Africa (APMEA)
Employment Experience
1. Increase number of Hamburger University certified restaurant managers
2. Continue to enhance our employment value proposition to drive employee engagement
3. Continue to integrate McDonald’s values into key people programs, from hiring, to training, to career development
Community
1. Facilitate and encourage volunteer activities through an online management tool
2. Increase financial and volunteer support to Ronald McDonald House Charities (RMHC) through communication outreach
3. Continue to increase awareness of RMHC and its core programs
