What we serve and what we say … Helping customers make the right choices
McDonald’s is committed to the well-being of our customers. We work together with our employees, franchisees and our suppliers to serve a balanced array of quality food products, and provide the information needed to make individual choices.
There is increasing concern about obesity rates and related risks to well-being among consumers, governments, NGOs, and health and nutrition experts. We take these issues seriously and we are working to do what we can as a company to positively influence the situation. We know we cannot address the problems alone, but we are committed to being part of the solution.
As always, we encourage a “freedom within the framework” mindset and support the development of best practices in our individual markets and areas of the world. We know a “one size fits all” does not fit well within the McDonald’s System. So we support innovations that meet the needs of specific countries or regions. The McDonald’s France strategy for achieving holistic well-being for kids is a great example of putting a comprehensive approach into practice.
Engaging with the experts – The McDonald’s Global Advisory Council
Our Global Advisory Council (GAC) is an international team of independent experts assembled by McDonald’s to provide us with professional guidance in the areas of nutrition and children’s well-being. The Council plays a vital role in helping us to continuously evolve our thinking and approach in these areas. Members provide us with valuable insights, direction and recommendations about how to continue delivering a more beneficial experience to children and families.
Since 2004, the GAC has provided McDonald’s guidance on key areas such as:
- Global nutrition labeling
- McDonald’s “what i eat, what i do” children’s well-being platform
- Potential risks and issues in the marketplace
- Future trends