McDonald’s France – Being children’s favorite restaurants gives us responsibilities
In 2007, McDonald’s France launched a comprehensive set of commitments that epitomize a holistic approach to children’s well-being. Building on best practices in France and other parts of the McDonald’s System, these commitments establish specific a framework designed to guide the company as it strives to be responsible to children, their families and the world at large.
- Quality and safety – This is the first priority across all McDonald’s markets and in every McDonald’s restaurant. McDonald’s France is committed to upholding these standards and pursuing additional policies and procedures to ensure the safety and quality of McDonald’s products for all consumers.
- Happy Meal choice – Adjusting to the taste preferences and dietary needs of consumers is an ongoing priority for the entire McDonald’s System. Choice in Happy Meals is especially important. McDonald’s France Happy Meals offer a choice of meat, fish, vegetables, mineral water, dairy products and fruits. In addition, options for balanced meals are regularly recommended to consumers at the restaurant counter.
- Responsible marketing – McDonald’s France airs advertising only during television programs that are watched by both parents and children. Advertisements are not broadcast during programs designed solely for consumption by children. In addition, Ronald Gym Clubs and various physical activity programs encourage children to engage in sport.
- Environmental responsibility – Preserving the environment is a priority for the entire McDonald’s System. McDonald’s France continues to make enhancements in all aspects of its operations to minimize environmental impacts. For example, in many French restaurants, used cooking oil is transformed into biodiesel and used in McDonald’s delivery fleet, and environmental education programs to help children understand how they can minimize their impacts are currently under development.