2008 CR Report

• Overview
• Corporate Governance & Ethics
• Sustainable Supply Chain
• Nutrition & Well-being
  • A Holistic Approach
  • Global Advisory Council
  • Products
  • Nutrition Information
  • Marketing Guidelines
  • Looking Forward
• Environmental Responsibility
• Employment Experience
• Community
• Where We Are Going From Here

Challenges and opportunities

Since we launched our increased efforts on nutrition and well-being in 2003, our ongoing challenge has been finding additional ways to make positive impacts on the lives of children and their families. While we have made substantial progress in the area of increasing menu choices, identifying additional balanced food options that are appealing to our consumer base is an area we will continue to focus on. In general, increased menu choices have helped our business grow, and we think that as more customers become aware of the choices we offer, our efforts will contribute to sustainable financial performance for McDonald’s.

Goals (2008-2010) 

1. Accelerate and expand food and beverage choices for kids

2. Continue to enhance children’s well-being through programs and initiatives that provide “fun with a purpose”

3. Continue to provide useful nutrition information in ways most relevant to today’s consumers