Food communications – How and what we are telling our customers
First and foremost, we are committed to communicating responsibly. Second, we want to use our brand to make a difference. For many years, our global marketing guidelines have helped to ensure that our advertising and marketing are clear, appropriate and truthful and address age-appropriate communications to children.
This year, we strengthened our position through enhancements to our Global Children's Marketing Guidelines, which further unified our system around a common set of principles for marketing to children. Ultimately, they will further improve our strategic framework and guidance to the McDonald’s System to keep improving our performance in regard to responsible marketing practices to children.
McDONALD’S CHILDREN’S MARKETING GLOBAL GUIDELINES
- Communicate to children balanced food choices that fit within a child's nutritional needs.
- Use our licensed characters and properties to encourage activity and balanced food choices for children to make food, such as fruit and vegetables, fun to eat.
- Promote to children positive messages that support their well-being, body, mind and spirit.
- Provide nutrition information for our food to help parents and families make informed food choices.
- Engage the support of subject matter experts and informed third parties to help guide our efforts for children and families worldwide.